Website downtimes suck!
One core pillar of digital marketing is your website’s uptime. And, the risks with website uptime never send warnings.
and so, the following are thoughts to help you reduce your site’s downtimes.
Website downtimes bring a total or partial halt to business. The end product of downtimes is low volumes in page views, click-through rates, the total number of orders placed, and revenues.
There are many causes of site downtimes: some are easy to sort, while others require critical brainstorming. First, understanding what causes the downtime facilitates the process of finding a lasting remedy to the situation.
Let’s look at the pillars you need to get it right with site uptimes:
Get Lowest Downtimes From Your Hosting Service Providers
Most businesses rely on third parties to host websites and other vital services like emails. As a result, what happens when these service providers are down? Your business takes a beating as it’s at their mercy.
You should select service providers carefully. Study them and get to know their uptimes. How is their customer service? Can they provide urgent help when you need it? Do they have functional customer support lines in the first place?
Working with a service provider with low client focus is a recipe for failure. Their downtime is equal to your downtime period.
How are Your Email Service Providers?
Email communication is pivotal to your business.
Significantly it helps with the marketing function by extension. It’s critical to ensure clean profiles online to avoid falling into a blacklist of mail servers.
Blacklisted mail servers are spotted online and flagged out for spreading spam messages.
The reality is, you do not know how recipients react. They may retaliate by sending malware and more spam.
At worst, flagged-down servers may be targeted via DNS attacks. Your servers are then flooded with spikes of requests aimed at halting ordinary services. Your servers could suffer downtime as a result of numerous applications.
Specialized blacklist companies monitor the following:
- Emails for spam complaints
- Wrong addresses
- Suspicious increases in the mailing lists
It’s easy to check if your ISP has been picked by any blacklist and contact the company for removal.
Work with Site Monitoring Tools To Monitor Downtimes
To help you keep on your website, you can work with tools that track site metrics. They give you feedback related to speeds, service availability, and uptimes.
Other functions of site monitors are:
- First is monitoring loading speeds for pages
- Next is, testing from select global positions
- Followed by, monitoring of the SSL certificates, domains, and servers
Pro-Tip: Some tools help you to access customized tests for your sites and servers.
The point is, you can get real-time alerts.
For instance, they are sent whenever issues crop up. And, gauging from the situations at hand, it helps you swing into timely action.
Monitoring the metrics for a significant time helps you decide if the ISP fits your bills.
You can access the services on a freemium model- some free service with premium upgrades
When it comes to choices, it depends on your goals. Evaluate your needs to see if you can work with free tools. A premium tool may be the best choice for monitoring site server/ site performance from other viewpoints.
Working With the Dotcom-Monitor
Dotcom-Monitor provides holistic tools for website monitoring alongside solutions for performance testing. Here are some of the distinguishing features of the monitor:
One is customizable reports- presented from analytics picked online, tracing visual roots for your traffic.
Second, you get dashboards for launching monitoring metrics and setting timed schedules.
Third, is a report of performance. To be specific, it has benchmarking against the following set-standards: one service users and secondly for the servive providers
Fourth is, it allows simulations tests for various scripts to suit your user needs and works with ordinary browsers
Last, yet significant, the Dot-Com monitor integrates reporting with your ready systems.
If you are looking to monitor complex websites, work with the Dotcom-monitor. You may start with the one month trial version.
Most importantly, that allows you to see if everything fits in well and as a consequence you can make commitments to upgrade.
Over time, many businesses have witnessed the need for online presence via websites. At a minimum, an excellent hosting should give you a 99.99% uptime.
Achieving high site uptimes is a shared effort between you and your service providers.
As a starting point, choose your hosts cleverly. Next, do not shy from ditching poor performers for those with better options, with planned shifts.
A considerable portion of responsibility falls upon the service user and their business interests.
Here’s a tip!
Start by monitoring your site and next the service performance levels. Note, it should be across all platforms. The next step is to consider monitoring all other parts of the business infrastructure should be part of the plans you draw from time to time.
Ideally, setting a corresponding budget for this is the best way to roll out activities. More so, it helps avail critical resources to make everything work as planned.